Keeping up with the continual updates to Facebook can be a full time job. The latest change, announced last week, will significantly affect the way in which fans engage with brands and their content on the network. In case you missed last week’s news feed update, here is a breakdown of what the changes are and how they will impact on content marketing strategies.
What’s the latest Facebook update?
Last week, Mark Zuckerberg announced some major changes to the news feed, largely focused on design and functionality. Perhaps the most important revelation came in the opening moments of his announcement, when Zuckerberg said that almost 50% of News Feed content today is comprised of photos and visual content. In response, Facebook has overhauled the design of the feed to be far more visually focused.
Change 1: ‘Rich Stories’ – photos and images take centre stage
The focus is on “bright beautiful” stories, with the redesign ensuring that photos and visual content are displayed prominently. The updated feed highlights the content being most shared on Facebook, with larger, more vivid photos now taking centre stage.
What it means for content marketers: Now that an entire feed has the potential to be solely comprised of images, it’s imperative to create visually compelling content. This can require a modicum of creativity. Brands more comfortable with text-based posts could think about making jazzy text-based visuals – prioritise design to ensure your messages stand out from the crowd. More »